The 5-Day Fix.
Ways to design around User's Emotional Brain
"Behavioral psychology for AI SaaS trials."
(Main Focus on AI-Native SaaS)
Behavioral activation for AI SaaS
The 5 Invisible Decisions.
A free email course on what happens between signup and payment
This Course aims to answer on the question:
"Why do 80% of trial users never convert?"
There, We focus on Behavior and 'Emotional Brain' of the user. You're receiving the system which User Runs Before your Final Metrics, already refined to perform,
User's brain goes through (assuming 70% pass rate):
Day 1: "Is this for me?" - 70% ↓
Day 2: "Can I trust this?" -- 70% ↓
Day 3: "What do I do first?" --- 70% ↓
Day 4: "Does it work for me?" ---- 70% ↓
Day 5: "Should I keep going?" ↓ ----- 70%0.7 × 0.7 × 0.7 × 0.7 × 0.7 = 0.168
16.8% make it through all five gates to become retained users.Now: what if you improved each decision by just 10%?
0.8 × 0.8 × 0.8 × 0.8 × 0.8 = 0.327
32.7%. Nearly doubled.
Just by reducing friction at each decision by a small amount, it leads to a decisive advantage.
Do you want to see how it's done?
Welcome. What makes it worth for you?
We're looking at the same things.
Is it what you're looking for?
After 5 days, you'll be able to:
Day 1: The 30-second filter — Why users decide to trust (or not) in the first sessionDay 2: The trust gap your AI created — The "effort budget" that determines explorationDay 3: Why freedom freezes people — How identity recognition beats feature educationDay 4: The proof gap — The timing window you're probably missingEnd Day: Why they don't return — What actually makes "upgrade" feel safe[BONUS]: The cascade — The Way Small Improvements Compound
Behavioral activation for AI SaaS
Good. You're in.
The first lesson of The 5 Invisible Decisions is on its way to your inbox.
We are a bunch who grinds for any advantage possible.
Information decides who sheds in the industry. Market is swelling and filters the Winners.
With the perspective in mind, I made this Course, packed with novel information,
I believe it worth your time.
Within the next minute or two, you're going to get an email from me ({Your Name}).This email contains instructions to get started with our {{EEC Name}}, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)
Day 1 is on its way. Should arrive in about 2 minutes
Interesting Fact:
The activation gap. Average SaaS activation rate is 37.5%. Agilegrowthlabs For products with self-serve trials, it's lower. Most of those lost users never completed a single meaningful action.
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Cases you didn't receive the message after Day 1:- You've copied a clean link. It essentially doesn't send the feedback back to send the Email.
- Check Spam
In 2-3 minutes on average, and you can check you Day 1.P.S. I've added additional Info on specific operation you might've paid someone for.See you on Day 1
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